Despite the backlash, Riley remains committed to her new persona and the content she’s creating on OnlyFans. “I’m not apologizing for who I am or what I want to explore,” she says in a statement. “I’m an adult, and I have the right to make my own choices about my body and my content. If people don’t like it, that’s okay. But I’m not going to let the haters bring me down.”

Not everyone is convinced, however. Some critics have accused Riley of profiting from a trend that they see as degrading and misogynistic. “This is just another example of how women are being exploited online,” says a critic. “Briar is perpetuating a culture that objectifies and demeans women, and it’s disgusting.”

For those unfamiliar with the term, a “cuck” is a slang term that refers to a person who derives pleasure from watching their partner engage in intimate activities with someone else. It’s a niche interest that has gained popularity in certain online communities, but it’s not something you typically associate with mainstream social media influencers.